What’s the payoff for you NOT losing weight?

In this video I talk about how sometimes the benefits for staying where we are outweigh the benefits of achieving our goal, which is one big reason why people don’t accomplish their goals. But when you take a closer look at the true payoff of staying where you are (looking at the actions or benefits you think you would be giving up by going to your goal) you might see the deep emotional payoffs are the same as the benefits/payoffs of your goal. Acknowleding these similarities will help you move toward your goal without the feeling of giving up anything. In fact, given two options that are similar, your brain will always gravitate toward the better option.

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